The online graphics industry is as competitive as any other sector. Hence, all professional designers compete for regular business. It is easy to say, they should be creative and be able to visualize a client’s brief in a jiffy. When the going gets tough, only the tough are able to get going. This niche sector is increasingly becoming tougher. And the predominant rule is ‘survival of the fittest’. Fortunately wise editors prefer to focus on using the text and images in a well balanced manner. It involves understanding which colors, fonts, graphic designs, and charts will make the optimum layout. When clients need presentations for marketing they turn to professionals to create the magic. As an experienced visualizer, the editor will opt for a simple format that he can apply for artwork of clients from any sector.

The text

The human brain tends to visualize rather than read. Hence text heavy layouts are skipped often. To keep the reader focused, the text should be written in maximum 8 easy bullet points. Any accompanying images should be cropped to size to fit the textual content. A client may insist on some ‘extra text’. In such a case use fonts that are clear and smaller to balance the images. It is also best to explain to the client about the aesthetic aspect to make a favorable experience. Using text in images with the help of Photoshop is also tricky. The right font always helps in bringing clarity to the message the client wishes to convey to potential readers. Fancy fonts usually are difficult to understand. They are best used for animation for media and artistic clients who prefer to have ‘out-of-the-box’ creative artwork. Creating an impactful title is essential. But do not make it so huge that it overshadows rest of the graphics and body text. A large font is suffice-adding bold and italics and underlining it can be disastrous. Many designers in the beginning of their career make this mistake. Experienced ones know that at times ‘less is more’ and stick to this rule to create harmony in the blueprint. Read the rest of this entry »